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Fine and Felxible Settings
Segment customers by behavior, events, context, purchase history, RFM, or loyalty level. Define and group them based on typical characteristics, visit time data, traffic sources, or custom events that matter for your business.
Compare segments, analyze the findings, get insights, and use them to adjust your communication strategy. Use right tools for each user group and work with every segment individually to increase conversion and your audience loyalty.
You can export any segments and visitor data or use API to transfer it to any external system. All data is updated in real time allowing you to keep your finger on the pulse and manage your audience, and not just review the statistics.