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Multiple Flexible Settings
Segment customers by behavior, events, context, purchase history, RFM, or loyalty level. Define and group them based on typical characteristics, visit time, traffic sources, or your own custom events.
Compare and analyze segments, get insights, and use them to adjust your communication strategy. Use the right tools for each user group and work with every segment individually to increase conversion and loyalty.
You can export any audience data or use an API to transfer it to an external system. All data is updated in real time allowing you to always have relevant information instead of just reviewing the outdated statistics.