Dynamic Segmentation
Segment your customers based on their behavior, purchases, and personal data using an unlimited number of parameters and events.
Features
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Multiple Flexible Settings
Segment customers by behavior, events, context, purchase history, RFM, or loyalty level. Define and group them based on typical characteristics, visit time, traffic sources, or your own custom events.
Compare and analyze segments, get insights, and use them to adjust your communication strategy. Use the right tools for each user group and work with every segment individually to increase conversion and loyalty.
Data-driven Analytics
You can export any audience data or use an API to transfer it to an external system. All data is updated in real time allowing you to always have relevant information instead of just reviewing the outdated statistics.
Dynamic Lists
Dynamic real-time segments
- Bought any products before
- Bought products from certain categories
- Received emails
- Followed links
- Received a widget (pop-up)
- Bought after receiving emails
Get the best results by tracking each client’s performance.
Results Segmentation
- Number of orders
- Number of purchases
- Products in cart
- Total carts
- Subscribed to mailing lists
- Loves doggos ????
Group data based on any characteristics and visitor conditions.
Characteristical Segmentation
Use behavioral and transactional data for accurate targeting.
- Abandoned cart
- Made an order
- Visited page
- Added to cart
- Opened an email
- Redirected from recommended
Behavioral Segmentation
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