How did it all start? We came up with the idea of Convead to make the lives of online store owners easier. In the very beginning, we had our own online store, and at one point we simply could not find a convenient and straightforward tool that would allow us to constantly monitor its agenda. For example, we made a heirmailing list and noticed that 27% of recipients were redirected from their emails to the site. Is this good or bad news? Who knows, maybe all of them left right after opening the first page, or maybe, they did buy something. How can one analyze that?
Here’s another example: from time to time, we do get massive orders. However, we have no idea what people making these orders have in common. How did they end up on our website? What were they looking for before making a purchase? Possibly, we are losing potential clients and do not even know about it.
We’ve tried, probably, all analytics systems out there, but it didn’t really make things easier or more comprehensible. Behind the faceless numbers, we couldn’t see our real users or understand what they were doing on our site.
Then we decided to tailor an online store to fit our needs. For several months we were struggling when integrating with analytics services and tried a bunch of CRM systems. Thousand lines of code later, the work became more complicated, and the amount of analytical data in need of processing somehow increased. The left eye of our CTO began to twitch: something was clearly going wrong. And then we figured, why not build what we need ourselves? And that’s how Convead was born.